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Giovanni Bacigalupi




Application Architecting and Conceptualizing for 5 years

Usability Research Support for 7 years

Redesign and Iterative Releases of Enterprise Applications for 10 years

First Interaction Design Project 12 years ago

Interest in Human Factors and Design Process for over 20 years

Key products include:

ClearSupport—On-Demand Complete redesign of Clarify Support tool

ClearQuality—On-Demand Complete redesign of Clarify Quality Control tool

BizGenics—Active Customer Management redesign and expansion

Collaboration tool—Multifunction communications tool with DB retention of collaboration objects

Yahoo! Ad Systems—Proposal, Ad Campaign Management, Creative Asset Management, Reporting

Oracle Materials Management and Logistics—Picking tool for small warehouses

SuccessFactors—Compensation, Pay, Goal Management, Recruiting


Contract Interaction Designer - TIBCO through Aquent - Palo Alto, CA. November 2012 to March 2013

TIBCO is a provider of infrastructure software for companies to manage information, decisions, processes and applications.

Role: Worked closely with Product Manager, Engineering and GUI Developers.

Product Responsibilities: Business Works Manager.

Design Functions: Synthesized requirements from architects, engineers and PM; developed personas through interviews and research; developed concepts and evolved designs through schematics and meetings; documented requirements as they were established. No formal requirement documentation was provided by the team. Final design was based on the Twitter Bootstrap library to be developed with JQuery and AngularJS.

Tools: Omnigraffle, iPad sketching

Senior Designer 1 (UI) – PayPal, San Jose, CA. - San Jose, CA. July 2011 to November 2012

Contract UI Designer – PayPal through Aquent, San Jose, CA. - February 2011 to July 2011

PayPal is an e-commerce business enabling payments and money transfers through the Internet. The RISK and Information Risk Management teams evolve the customer UI and tools to increase user security online, while preserving PayPal revenue through fraud prevention.

Role: As UID Lead worked with Product Management, Project Management, Content Writers, Visual Designers, and Web Developers.

Product Responsibilities: Password Strength Checker—iteration and design of new component version for mini layouts.

Extended Security Initiative projects—involving an array of features and functions to improve online security.

Resolution Center—redesign to support new payments methods, partner integration, and create case platform.

Merchant CE2 CRM—creation of new service for customer relationship management for SMB.

Design Functions: Use cases, task flows, wireframes and schematics, and Axure prototypes.

Usability Functions: content testing using online survey tool, guerilla usability testing .

Tools: Microsoft Visio and Office Suite, Axure, iPad sketching.

Freelance/Contract Designer - San Carlos, CA. April 2008 to Present

Technical Illustrations for video game graphics accelerator manual—UEDG LLC, San Francisco, CA

Icon Creation for automated testing solution—Fanfare, Mountain View, CA.

Guidance to individual with startup idea—ANON, San Mateo, CA.

Speaker on technical panel for Career Day—Summit Preparatory Charter High School, Redwood City, CA.

Lead User Interface Designer - SuccessFactors, San Mateo, CA. April 2008 to December 2008

SuccessFactors delivers on-demand Performance and Talent Management software to 2,360+ customers of every size, with over a million users in over 185 countries. Modules allow organizations to bridge strategy and execution gaps, cultivate top talent and optimize workforces.

Role: Worked closely with Product Manager, Engineering and GUI Developers.

Product Responsibilities: Compensation—individual pay-for-performance, budget optimizing, and retention tool.

Variable Pay—company and group pay-for-performance, budget optimizing.

Goal Management—goal alignment, employee engagement, and accountability.

Recruiting—increased recruiting effectiveness and quality, with decreased cycles.

Design Functions: Task flows, wireframes and schematics, concept screens for sales presentations.

Usability Functions: In-person and remote prototype testing, user needs interviews.

Tools: Adobe Dreamweaver and Photoshop, Microsoft Visio and Office Suite, TechSmith’s Morae (Manager, Recorder, Observer).

Senior Interaction Design - Oracle Corporation, Redwood City, CA. November 2006 to April 2008

The Applications User Experience Team designs non-database (non-technology) parts of Oracle Corporation's software portfolio.

Role: UX Lead working with Research, Strategy, Product Management, and Development.

Product Responsibilities: Supply-chain management—Paper based picking system.

Sarbanes-Oxley Compliance.

Design Functions: Task flows, wireframes and schematics/prototypes.

Tools: Adobe Dreamweaver and Photoshop, Microsoft Visio and Office Suite, Oracle email and scheduling tools.

Interaction Design / UE Lead - Yahoo!, Sunnyvale, CA. March 2004 to November 2006

The Yahoo! Ad Systems evolved enterprise applications used by Yahoo! Employees and external users to manage online campaigns.

Role: UX Lead (with researcher and designer) Coordination with cross-functional leads/managers, Product Management and Development.

Product Responsibilities: Campaign proposal tool—Inventory search.

Creative management—creation and testing, ad template management.

Campaign management—campaign optimization , reporting, metrics.

Editorial Tools—Keyword bundle creation and management, algorithm testing

Architecting Functions: UE vision for redesign and integration of applications for a scalable, extensible enterprise suite.

Design Functions: Use cases, task flows, wireframes and schematics, application maps, visual design.

Usability functions: Users needs analysis, contextual enquiry, paper prototype testing, cognitive walkthroughs.

Tools: Adobe Dreamweaver and Photoshop, Microsoft Visio and Office Suite, TechSmith’s Morae (Manager, Recorder, Observer).

Freelance/Contract Designer - San Carlos, CA. July 2002 to November 2006

Style Guide for Oracle Enterprise Manager—Oracle Corporation, Redwood Shores, CA.

Configuration Guide and Test Use Cases—Mastersoft, San Carlos, CA.

Cover designs for the San Diego Zoo gift items—Creative Marketing Group, San Carlos, CA.

Contract Designer - Microsoft, Redmond, WA. September 2003 to December 2003

The Server Technology group creates tools for IT administrators to maintain their systems and networks.

Role: design support for multiple product initiatives for web and client-side applications.

Product Responsibilities:Remote configuration for networked systems.

Bug and software update subscription management.

Tools: Tools: Adobe Fireworks

User Interface Designer - BizGenics, San Mateo, CA. November 2001 to July 2002

BizGenics, Inc., a leading provider of Operational Performance Management applications for sales operations and finance developed.

Role: Sole UXD for three product managers and eight engineers.

Product Responsibilities: BizGenics Active Customer Management tool.

Design Functions: use cases, task flows, schematics, maps, paper prototypes, HTML widget prototypes.

Usability functions: contextual enquiry, paper prototype testing.

Special Project: Designed collaboration tool independent of the application. Gathered requirements and evolved three designs. Tested engineer generated protoypes. Following testing oversaw development of final coding and implementation.

Tools: Adobe Dreamweaver and Photoshop, Microsoft Visio and Office Suite.

User Interaction Designer - SBI (formerly marchFIRST), San Francisco, CA. July 2000 to November 2001

International systems integrator and internet consulting company.

Role: User Experience Lead for multiple projects with a team of three designers and a team of seven designers.

Product Responsibilities: Nortel-Clarify ClearQuality.

Nortel-Clarify ClearSupport.

Design Functions: heuristic evaluation, user needs analysis, use cases, task flows, wireframes and schematics, application maps.

Lead Functions: facilitated team and client meetings, resource management for aggressive deadlines (1-2 Researchers, 3-8 UX Designers).

Usability Functions: Heuristic evaluations, user needs analysis.

Special Project: Wrote white paper on Broadband and User Experience.

Special Project: Augmented Learning Team Technical Lead for educational prototypes. Responsibilities included writing of proposal for seven proof-of-concept prototypes, worked with teams of engineers to create prototypes, and presentation of prototypes to management.

UI Intern – Icarian Inc, Sunnyvale, CA. June 1999 to August 1999

Icarian, Inc. was a provider of a web-based workforce management (WFM) tool focused on the hiring pipeline.

Role: UI intern

Functions: assisted with UI development and fixed UI bugs

Special Project: brainstormed, iterated and created new icons for interview scoring visual indicator.

Special Project: created prototype HTML pages for new tabs and interview score symbols.

Contract Designer - Oracle Corporation, Redwood Shores, CA. March 1998 to December 1998

The Server Technology group creates tools for IT administrators to maintain their systems and networks.

Role: production artist

Product Responsibilities: Revised user interface style guides

Splash screen and wizard panel illustrations

Senior Designer / Illustrator - Document Design International, Pittsburgh, PA. August 1995 to April 1997

A communications design firm dedicated to helping companies navigate the complex global marketplace of products and services by bringing together design, technical writing, translation and human factors to find creative solutions to marketing challenges.

Role: graphic designer and illustrator for consumer electronic user manuals.

Functions: information design, technical illustration, design and production of consumer manuals (electronics and medical).

Special Project: interface design (digital satellite system interface prototype). Special Project: redesign of medical product insert for improved information architecture and production efficiency.



Masters of Arts in Industrial Arts, San Francisco State University, CA. (Completing Thesis)

Emphasis: Information Design and User Interaction Design, GPA 4.0.

Classes of interest: Ethnographic Field Methods, HTML.

Thesis: design, development, and usability testing of a 3-D information space using VRML.

Bachelor of Science Degree Communicative Arts & Humanities, Cal Poly, San Luis Obispo, CA.

Emphasis: Graphic Design Option.

Classes of interest: creative problem solving; human factors for architecture, marker illustration, photography.

Senior Project: design of photography show poster.